“Ten years ago, when Wired UK hit the newsstands, sixteen years after the formidable US original, it would probably have featured a carefully researched selection of innovators, game changers, all sorts of people and technologies who could have an impact on global warming”

Ironically the July 2009 Wired UK cover has on it “You will buy me. Exposed: How the new persuaders are hacking your mind… to control your desires”

https://www.wired.co.uk/magazine/July-2009